"It TICKLES and TANTALIZES! - The funniest comedy since laughter began!"–Main tagline A 1955 romantic comedy movie directed by Billy Wilder and starringMarilyn Monroeas an unnamed character (simply "The Girl" in credits), based on the 1952 three-act play of the same name by George Axelrod – who also co-wrote the movie along with Wilder. It is best known for its iconic "wind lift" scene. The title comes from a phrase used by psychologists referring to waning interest in a monogamous relationship after seven years of marriage.